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Foodservice keywords: Q as Four rules (for catering entrepreneurs)

To make decisions in the foodservice there are four rules of reference that allow you to act with heart, brain and courage and be effective in carrying out your business projects

 I often deal with entrepreneurs, dreamers, students who want to open a restaurant business.  Dreams are not blocked even in this period of Covid, we continue to make entrepreneurial projects, to want to open a restaurant, a start-up that can support food service operators, to invest in related activities, or to want to expand a  business already existing in Italy or abroad.  Setting up the business project and / or making decisions related to your business is not easy at all.  It takes a mix of method and intuition.  It is a question of uniting art and science, objective and subjective elements.  How to do?  Here are four rules that can be useful for making decisions in the best way:

1) Simplicity.  Richard Branson, founder of Virgin, believed in it and argued the importance of making clear decisions.  Being able to see difficult and complex things as a series of simpler little elements makes it possible to make better decisions.  Sometimes it is a question of giving space to “first things first” (Covey, 2008), assigning priorities in terms of importance and urgency to the issues that must be addressed in one’s business.  Simplicity also extends to communication: transmitting ideas, products and services in a clear and understandable way greatly facilitates the restaurant business.

 2)Collaborators.  Michele Ferrero wrote it: “put your collaborators at ease: dedicate the necessary time to them and not the crumbs;  worry about hearing what they have to say to you;  do not give them the impression that you are on the thorns;  never make them feel small;  the most comfortable chair in your office is for them. ”  If a pleasant climate is established in which everyone is encouraged to give their best, the whole company wins.  In kitchen brigades this matters a lot, everyone has his own task, but it is the team that has to work.

3) Perseverance.  There are good and less good days, to carry on your business project you have to apply yourself every day, with perseverance, perseverance, without ever giving up.  Steve Jobs believed it very much and said: “I am convinced that about half of what separates successful entrepreneurs from those who are not successful is only perseverance”.  Some entrepreneurial stories such as McDonald’s tell us.

 4)Heart, courage and brain.  The elements were already present in the tale of The Wizard of Oz: if the Scarecrow was looking for a brain, the Tin Man was eager for a heart and the cowardly Lion was looking for some courage.  A good entrepreneur knows how to decide following his intuition, his passions, putting a good dose of courage into it.  These can be accompanied by the tools and methods of the strategy that help to minimize risk and make decisions rationally.  Howard Schultz of Starbucks, for example, started from an intuition – replicate the model of Italian bars – and then managed to establish a brand based on stringent and effective logics

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