Burger King® Restaurants Italia now opens over 220 restaurants in Italy and to celebrate this important moment launches the Social Distancing Whopper®, the sandwich with three layers of onion that helps others to stay away, available in all stores at the same price of the classic Whopper®.
Burger King does not fail to welcome his customers with the spirit and humor that has always distinguished him and so, just when social distance is one of the fundamental rules for tackling phase 2, he produces a “fragrant” recipe.
Doors open from today therefore, after having prepared the conditions and put in place all the safety measures required by the current legal provisions and respond to the new rules imposed in Phase 2 following the health emergency caused by Covid-19: sanitizing the premises , kitchens and equipment several times a day, spacing of tables, safety devices for employees, safe paths for customers, temperature control for employees and customers who access the premises, sanitizing gels and gloves, as well as specific training which in these two months involved all staff in e-learning and pre-opening mode.
“We have put in place all the necessary procedures to be able to restart our restaurant chain and welcome customers back in complete safety – says Andrea Valota, CEO of Burger King® Restaurants Italia -. In the dining room we have reduced and prepared the tables used for consumption distinguishing them from those that cannot be used in order to guarantee the correct distances between customers. In addition to this, we are ready to add further plexiglass on the tables where the need arises ”.
Upon entry, the customer will find a real check-point, with a person in charge of measuring the temperature with an infrared thermometer and checking the correct use of PPE. Subsequently, the customer can sanitize his hands, wear gloves, and following a guided tour, reach the digital kiosks to place his order and also pay in contactless mode. The order will be communicated electronically in the kitchen where it will be produced and delivered to the customer in a closed bag with safety sticker through an additional plexiglass panel.
“We also reorganized the kitchens by moving the machinery to ensure the correct spacing between employees by marking the confinement areas of the individual people on the floors and walls. In some points of sale, the staff has even been divided into separate working groups for additional security – continues Valota -. In addition, we have reinforced our already very strict hygiene and safety procedures: for example, all staff, in addition to wearing masks and gloves, must wash their hands every half hour. Finally, I would like to emphasize that we were the first to lay the foundations for a great revolution: we have prepared an app – available from this summer – that will allow our customers directly from their smartphone to reserve a seat so that they can consume in all peace and security inside the store, skipping any lines at the entrance. Through the app it will also be possible to order, book takeaway and pay. “
In the last three years Burger King® has invested enormously in technological innovation: from the new app to digital kiosks, to the drive lane, which today represents the safest consumption method on the market as it guarantees a totally contactless experience. Thanks to this strategy and to the investments made, today we are able to react better and faster to the crisis of the moment.From today, therefore, all Burger King® services become active: restaurants, home delivery through the main platforms and the 114 lanes of King-drive, the dedicated lanes that allow purchase without getting out of the car.
About BURGER KING®Founded in 1954, BURGER KING® is one of the most important restaurant chains in the world. HOME OF THE WHOPPER® and BURGER KING® operate in over 17,700 locations and serve more than 11 million people every day in over 100 countries. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent affiliates, many of which have been around for decades. BURGER KING® is owned by Restaurant Brands International Inc. (TSX, NYSE: QSR), one of the world’s largest catering companies with over $ 30 billion in the sales system and over 25,000 restaurants in 100 countries. In Italy, where the brand is controlled by the company BKSEE (BURGER KING® South Europe East), BURGER KING® has been present since 1999, the year in which it opened its first store in Milan. Today there are over 220 restaurants in the area.+ Info:firstname.lastname@example.org@mgvcommunication.it